Our Garden Defined: The San Antonio Botanical Garden Unveils Bold New Brand Identity
January 15, 2026
Strategic rebrand reflects SABG’s longstanding commitment to plant conservation, water stewardship, pollinators, and community impact
SAN ANTONIO, TEXAS – JAN. 22, 2026 – The San Antonio Botanical Garden (SABG) is unveiling an all-new brand identity, representing its evolution, statewide leadership in plant conservation as well as enduring commitment to being a “Garden for All,” where everyone who lives in and visits San Antonio feels welcome.
SABG’s rebrand includes a new logo, tagline, signage, merchandise, and a refreshed website. The updated visual identity aligns with the non-profit organization’s long-standing role in plant conservation, water stewardship, and pollinator support, as well as celebrating the iconic Lucile Halsell Conservatory that defines San Antonio’s skyline. The new tagline, Grow curious., serves as an invitation for guests of all ages and abilities to continue to explore, learn, and engage with the natural world around them.
To explore the new look and see what’s growing next, please visit: www.sabgtx.org
“For years, we’ve heard visitors describe the San Antonio Botanical Garden as a ‘hidden gem,” said Katherine Trumble, President & CEO of the San Antonio Botanical Garden. “As we step into our next chapter, this new brand invites guests to discover the wonder waiting for them, while showcasing the critical conservation work that has positioned us as one of the leading botanical gardens in the world.”
“The rebrand marks an exciting new chapter for the San Antonio Botanical Garden, reflecting its growth and dynamic vision for the future. It expands public awareness, welcomes new audiences, and deepens appreciation among long-time supporters,” said John Comander, Chair of San Antonio Botanical Garden Board of Directors. “The refreshed brand proudly underscores SABG’s commitment to plant conservation, pollinator habitats, and sustainable stewardship of land and water, all while celebrating the iconic Lucile Halsell Conservatory as a lasting symbol of San Antonio’s identity.”
The San Antonio Botanical Garden partnered with Butler, a brand development studio based in Austin, Texas, to evoke a new look that would balance its 45-year legacy with forward-looking vision. The rebrand will be visible across the 39-acre campus through updated welcome signage, retail offerings, as well as digital and marketing platforms, beginning late January 2026.
ABOUT SAN ANTONIO BOTANICAL GARDEN
The mission of the San Antonio Botanical Garden (SABG) is enriching lives through plants and nature. The San Antonio Botanical Garden features 39-acres of nature spaces located deep in the heart of San Antonio. Daily admission to the San Antonio Botanical Garden is $18-22 adults; $16-20 military; $13-15 children aged 3-13; $3 Museums for All (with SNAP or WIC EBT card and valid ID). The San Antonio Botanical Garden is located at 555 Funston Place at North New Braunfels. Limited free on-site parking is available. SABG is open year-round except Thanksgiving, Christmas, and New Year’s Day. For more information, visit www.sabgtx.org or call 210.536.1400.